Mom power: Word-of-mouth, Internet spur businesses to become kid-friendly

Occhipinti, Christina
October 2006
Westchester County Business Journal;10/23/2006, Vol. 45 Issue 43, p8
The article discusses how mothers help business enterprises grow in the U.S. According to a market research report, there are millions of mothers nationwide controlling more than a billion dollars in household spending. But despite of this fact that mothers are one of the most profitable consumer segments in the market, businesses often fail to realize how financially powerful mothers are.


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