TITLE

Mom power: Word-of-mouth, Internet spur businesses to become kid-friendly

AUTHOR(S)
Occhipinti, Christina
PUB. DATE
October 2006
SOURCE
Westchester County Business Journal;10/23/2006, Vol. 45 Issue 43, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses how mothers help business enterprises grow in the U.S. According to a market research report, there are millions of mothers nationwide controlling more than a billion dollars in household spending. But despite of this fact that mothers are one of the most profitable consumer segments in the market, businesses often fail to realize how financially powerful mothers are.
ACCESSION #
22857701

 

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