Search Engines Power Web Marketing

Hurley-Schubert, Victoria
September 2006
njbiz;9/25/2006 Supplement, Vol. 19, p22
The article examines the benefits of Web search engine marketing or advertising to business enterprises. Digital Grit senior vice president and general manager Scott Delea asserts that search engines outperform other advertising channels. It emphasizes the importance of developing a clear core concept in constructing an effective marketing plan. A Weblog provides instant customer feedback to companies.


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