The Growing Smart and fun are key for the preschool market Years

Benitez, Tina
September 2006
Playthings;Sep2006, Vol. 104 Issue 9, p16
Trade Publication
The article gives advice on marketing and designing preschool toys. According to the author, toys for preschool kids should be safe and educational as well as entertaining. The author also states that retailers planning to launch products in the preschool market should consider factors such as play dates, permanent play areas, samples and informational product brochures.


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