TITLE

CHALLENGE IS TO SELL AUDIENCE ON NOVELAS

AUTHOR(S)
Greppi, Michele
PUB. DATE
August 2006
SOURCE
Television Week;8/14/2006, Vol. 25 Issue 31, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the preparation of Block Communications-owned UPN affiliate WFTE-TV in Louisville, Kentucky to become an affiliate of MyNetworkTV. WFTE-TV changed its call letters to WMYO-TV as part of its preparations for the September 5, 2006 launch of MyNetworkTV. The format borrows heavily from Spanish-language telenovelas, which are popular throughout the world but familiar in this country only to viewers of the Spanish-language networks.
ACCESSION #
22170953

 

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