TITLE

Cadbury Schweppes' chocolate recall is not so sweet

PUB. DATE
August 2006
SOURCE
MarketWatch: Global Round-up;Aug2006, Vol. 5 Issue 8, p65
SOURCE TYPE
Market Research Report
DOC. TYPE
Article
ABSTRACT
The article discusses the decision of Cadbury Schweppes PLC to recall over one million chocolate bars in Great Britain after a food scare in the first half of 2006. The company was heavily criticized for waiting five months to inform health authorities about traces of salmonella uncovered. Long-term damage to the brand is believed to be minimal.
ACCESSION #
21888254

 

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