Community leaders

Goff, Clare
July 2006
New Media Age;7/6/2006, p21
Trade Publication
The article considers advertising on different social networking Web sites. These Web sites have turned one's private sanctuary into a public notice board. To advertiser, these social networking sites offer a unique opportunity to become part of the world of teenagers. Social networking Web sites was first introduced in public consciousness in Great Britain when unknown band Arctic Monkeys reached the top of the charts with their song I Bet You Look Good on the Dance Floor in November 2005. Since then, these sites are beginning to take over web portals such as MSN and Yahoo! With many sites primarily dependent on advertising for revenues, finding new ways to attract advertising revenue has become a key focus.


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