TITLE

FCB gets ready to rumble

AUTHOR(S)
Jacobs, Heather
PUB. DATE
May 2006
SOURCE
B&T Weekly;5/12/2006, Vol. 56 Issue 2563, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that advertising firm FCB is tapping into its global network in Great Britain. The company has reinvented a conventional advertising brand, called the Rumble. The concept of the conventional advertising deals with cultural differences leading to creative opportunities and visual communication. INSET: FCB Sydney follows global vision.
ACCESSION #
21606533

 

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