Motivate Change

Lytle, Chris
June 2006
Sales & Service Excellence Essentials;Jun2006, Vol. 6 Issue 6, p16
The article offers the secret to motivating change in salespersons. The author stated that closing a sale is the most motivating thing that can happen to a salesperson, and that permanent change or new skills cannot be provided by speech or training sessions and making affirmations. Employers must make sure that the employees have the knowledge and skills required to sell. Job clarity and achievement are powerful motivators.


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