Air NZ firms up BTL remit

Sudhaman, Arun
June 2006
Media: Asia's Media & Marketing Newspaper;6/2/2006, p3
The article reports that Air New Zealand (ANZ) Ltd. is looking for new ways to reach its audience. For this purpose the company is exploring new mediums such as marcomms, viral marketing and blogging, which are great avenues to communicate to target customers, in conjunction with traditional media such as print and press. Proximity Asia regional head of international clients and business development director Simon Bond opined that the blogging site in China is the first of many ground-breaking initiatives that Proximity is looking to implement for ANZ.


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