TITLE

Niche! Niche!

AUTHOR(S)
Dryer, Jerry
PUB. DATE
June 2006
SOURCE
Dairy Foods;Jun2006, Vol. 107 Issue 6, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the author's insights on the appropriateness of niche marketing for the beverage milk business. He discusses his projections for this sector which include: an increase in new-product development; and increased in image-building by dairy beverage producers. He believes that the biggest challenge facing the sector is the pricing of milk being sold to the marketers of dairy beverages.
ACCESSION #
21170865

 

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