TITLE

Customer reviews 'add trust'

AUTHOR(S)
Williams, Tom
PUB. DATE
May 2006
SOURCE
Travel Trade Gazette UK & Ireland;5/19/2006, Issue 2717, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the statement by American website managers at the 2006 Eye for Travel conference that British travel agents can increase their sales by using commercially managed travel blogs. Travel agents' web sites can incorporate customers' comments on holidays within their web sites. Customers like to get unbiased information about holidays and agents from other customers.
ACCESSION #
21000549

 

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