Setting up goalposts: Creating a goal-oriented culture

April 2006
Public Relations Tactics;Apr2006, Vol. 13 Issue 4, p21
Trade Publication
The article discusses the importance of goal-setting strategy in achieving a successful company operation. According to Joanne G. Sujansky, chief executive officer of KEY Group, a company needs to set goals that will advance the company's corporate vision. Goals will help the employees' vision in line with the company's main objectives.


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