TITLE

Getting in with the in-crowd

AUTHOR(S)
Benady, David
PUB. DATE
April 2006
SOURCE
Marketing Week;4/27/2006, Vol. 29 Issue 17, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the joint venture of the fashion icon Kim Winser, the CEO of Pringle of Scotland with the new owner of the English clothing brand Aquascutum, Kaleido Holdings. Both aimed to earn 40 million pounds into the relaunching of the Aquascutum which has involved a great investment as well. Winser used celebrities for the endorsement of the Aquascutum brand.
ACCESSION #
20969852

 

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