TITLE

MICROSOFT'S NEW BRAIN

AUTHOR(S)
Kirkpatrick, David; Yang, Jia Lynn
PUB. DATE
May 2006
SOURCE
Fortune International (Europe);5/15/2006, Vol. 153 Issue 8, p52
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that Microsoft has hired Ray Ozzie a software developer to help redefine the company. The company's CEO, Steve Ballmer summoned top company executives and let Ozzie discuss with them the future of the Internet, revenue models, customer trends, the opportunities in advertisement, and the ways in which Microsoft would have to change. Ozzie is now in charge of a major transformation of the company. INSET: THE FOUR PLANS OF CHAIRMAN BILL.
ACCESSION #
20842183

 

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