Arenas of Rhetorical Power: Modes of Persuasion and Sublimination at Multiple Levels of Political Discourse

Graham Jr., George J.
October 1989
Conference Proceedings -- National Communication Association/Ame;1989 Spheres of Argument, p195
Conference Proceeding
The article presents discussions on the importance of conceptual tools for studying the persuasive power of rhetoric within political arenas. Words being used in a political context influence and affect different individuals severally. Political statements on the House of Representatives, for instance, will be understood differently by colleagues in the body depending on the intended purpose of the statements. To be able to persuade, one must recognize the different audiences affected by the discourse. Cultural norms must also be identified to comprehend the potential power of persuasion in the arena. Structure and modes of discourse must be studied and identified to become effective in arguments and achieve public acceptability.


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