Flythomascook.com signs affiliate deal

April 2006
Travel Weekly: The Choice of Travel Professionals;4/14/2006, Issue 1816, p10
Trade Publication
The article reports that Thomas Cook Airlines has entered its first online affiliate advertising deal. Flythomascook.com has appointed Affilinet to manage its online affiliate programme. Director Tony Milsom hopes it will direct 20% more business to Fiythomascook.com within 12 months. Milsom would not reveal exact payment details but said the standard was 2%-3% of the booking's value. He estimated the scheme would cost Thomas Cook 'a six-figure sum' in payments to affiliate partners and overrides to Affilinet this year and expects 5% of all referrals to result in sales.


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