TITLE

Medicare Marketing Scams

PUB. DATE
April 2006
SOURCE
Advertising Age;4/10/2006, Vol. 77 Issue 15, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on scams and deceptive marketing related to Medicare drug plans in the U.S. Mary Solis,a coordinator for an anti-fraud program in South Texas, found out that a lot of older people have bought drug plans that did not cover many of their prescriptions. Some even paid hundreds of dollars for drugs that should have only cost them a few dollars. Medicare issued a scam alert about a telephone scheme in which a con artist caller offers a fake drug plan for a one-time fee as a trick to get the beneficiary's bank account number. Other sales techniques that violate Medicare's rules for marketing drug plans, include posing as a Medicare representative, visiting someone's home uninvited, charging a fee to help find a drug plan and offering a gift worth more than $15 to enroll.
ACCESSION #
20458889

 

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