Medicare Marketing Scams

April 2006
Advertising Age;4/10/2006, Vol. 77 Issue 15, p30
Trade Publication
The article focuses on scams and deceptive marketing related to Medicare drug plans in the U.S. Mary Solis,a coordinator for an anti-fraud program in South Texas, found out that a lot of older people have bought drug plans that did not cover many of their prescriptions. Some even paid hundreds of dollars for drugs that should have only cost them a few dollars. Medicare issued a scam alert about a telephone scheme in which a con artist caller offers a fake drug plan for a one-time fee as a trick to get the beneficiary's bank account number. Other sales techniques that violate Medicare's rules for marketing drug plans, include posing as a Medicare representative, visiting someone's home uninvited, charging a fee to help find a drug plan and offering a gift worth more than $15 to enroll.


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