Walsh, Charlotte
March 2006
Travel Trade Gazette UK & Ireland;3/31/2006, Issue 2710, p1
Trade Publication
The article reports on the action of travel agencies in Great Britain to counterattack bloggers on the Internet that threaten the reputation of firms through criticism posted by dissatisfied customers. Thomson Corp. and Cheapflights Co. established their own staff-written blogs and asked feedback from customers. Several companies in the U.S. lost sales because of criticism posted on search listings that the press had picked up.


Related Articles

  • Use NPSto change face of business. Wiseman, Andrew // Marketing Week;2/24/2011, Vol. 34 Issue 8, p10 

    In this article, the author reflects on the use of net promoter score (NPS) techniques by companies to collect data, and measure customer advocacy.

  • What's your marketing malfunction? Handley, Ann // Entrepreneur;Feb2013, Vol. 41 Issue 2, p56 

    The article looks at common online marketing mistakes businesses make. Topics include how to use a blog to tell a company's broader story and earn customers' interest, identifying specific goals that one hopes to achieve by using social media, and giving customers opportunities to interact...

  • SHINE ONLINE. Spanos, Litsa // Art Business News;Fall2015, p66 

    The article offers tips to artists, art gallery owners and other art businesses on using the Internet to reach more customers and drive sales. Topics discussed include the importance of using professional photographs in company or artist websites, the advantages of seeking feedback from...

  • How to do e-CRM. Shaw, Russell // B to B;03/27/2000, Vol. 85 Issue 2, p48 

    Offers advice on how to operate a successful online customer relationship management (CRM). Seamless tie-in of customer relationship strategy, technological ability, managerial willingness, time and money, according to Stephen Platt, global co-leader of Deloitte Consulting's CRM practice; Costs...

  • Online Marketing Trends. BROUSIL, COLLEEN // Outdoor Power Equipment;Dec2014, Vol. 57 Issue 12, p14 

    In this article, the author offers suggestions for online marketing to cope up with current marketing trends. Topics discussed include managing customer relationship by sharing purchase history and products of interest content across social medias and newsletters, blogging as a key to drive...

  • NOW IS THE TIME TO… START BLOGGING.  // Travel Weekly (UK);2/9/2007, p63 

    This article focuses on the importance of blogging for travel agencies. A blog can be a persuasive piece of marketing for an agency. If its entertaining, people are far more likely to read it than an advertisement in a local newspaper. Information provided by blogs include travel advice and...

  • Cultivate a positive reputation online.  // Communication Briefings;Nov2012, Vol. 32 Issue 1, p7 

    The article presents a discussion on how to encourage customers to post their positive reviews online, adapted from the book "Niche Dominance: Creating Order Out of Your Digital Marketing Chaos" by V. Michael Santoro and John S. Rizzo.

  • Search Engines Power Web Marketing. Hurley-Schubert, Victoria // njbiz;9/25/2006 Supplement, Vol. 19, p22 

    The article examines the benefits of Web search engine marketing or advertising to business enterprises. Digital Grit senior vice president and general manager Scott Delea asserts that search engines outperform other advertising channels. It emphasizes the importance of developing a clear core...

  • Customer reviews 'add trust' Williams, Tom // Travel Trade Gazette UK & Ireland;5/19/2006, Issue 2717, p20 

    The article reports on the statement by American website managers at the 2006 Eye for Travel conference that British travel agents can increase their sales by using commercially managed travel blogs. Travel agents' web sites can incorporate customers' comments on holidays within their web sites....


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics