TITLE

THE BLOGS OF WAR

AUTHOR(S)
Walsh, Charlotte
PUB. DATE
March 2006
SOURCE
Travel Trade Gazette UK & Ireland;3/31/2006, Issue 2710, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the action of travel agencies in Great Britain to counterattack bloggers on the Internet that threaten the reputation of firms through criticism posted by dissatisfied customers. Thomson Corp. and Cheapflights Co. established their own staff-written blogs and asked feedback from customers. Several companies in the U.S. lost sales because of criticism posted on search listings that the press had picked up.
ACCESSION #
20427599

 

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