50 years Trevira polyester fibers

March 2006
Melliand International;Mar2006, Vol. 12 Issue 1, p5
Academic Journal
The article reflects on the "Trevira" trademark of polyester fiber. The brand name started in 1932 but it's only in 1956 that it was first used as a brand name for polyester fiber when Hoechst AG of Frankfurt, Germany used it as a name for its new polyester fiber product. Hoechst AG initially produced polyester staple fiber in 1952 and distributed it under the "Diolen" trademark with Vereinigte Glanzstoff-Fabriken AG. The addition of filament yarns in 1956 saw the entry of the "Trevira" name which was used for this product. Today, Trevira GMBH product range includes drapes, decorative, upholstery fabrics, and carpet fibers. Specialty products and sub-trademarks were also introduced.


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