Look to the Future and Embrace the Changes

Hogan, J.
January 2006
Medical Device Technology;Jan/Feb2006, Vol. 17 Issue 1, p30
Trade Publication
The article focuses on the advantages of employing full time business planning to cope with changes around the business environment. Some major firms are dedicated to map out the their activities several years ahead to track down trends and technologies that are most likely to emerge in the future. The scenario planning techniques explores different future possibilities that make business people in the company aware and fulfills the existing consumer needs.


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