TITLE

Gaming under the Scope

AUTHOR(S)
Marek, Sue
PUB. DATE
March 2006
SOURCE
Wireless Week;3/20/2006, Vol. 12 Issue 7, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the strategies of the cellular telephone services industry to improve their mobile game offerings and attract subscribers in the U.S. Impact of Game Lobby, a mobile gaming community launched by Sprint in March 2004, on the success of its mobile game business; Challenges facing consumers on adopting with the innovations in mobile gaming and other entertainment services; Factors that could influence operators to put more marketing and advertising behind their mobile game offerings.
ACCESSION #
20334779

 

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