Basic Black

Bobo, Jack
March 2006
National Underwriter / Life & Health Financial Services;3/13/2006, Vol. 110 Issue 10, p26
The article comments on the marketing of life insurance in the U.S. The arrival of innovative life insurance and the marketing system has marked changes in the environment. Through enhancing classic trends of time-tested products, the insurance will endure and grow rather than adopting every new idea that comes in. In purchasing of life insurance it must be regarded as a serious matter that a customer must take into consideration.


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