TITLE

Land Rover G4 Challenge

AUTHOR(S)
Francisco, Lorraine
PUB. DATE
March 2006
SOURCE
Event;Mar2006, p23
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on how a sports contest strengthens Land Rover's international image as an adventure sport utility vehicle brand. The unassuming town of Ledbury in Herefordshire is not the first location that springs to mind when you think of adrenaline fueled sports. However, in February 2006, the town became consumed with a competitive air as the Land Rover G4 Challenge International Selections arrived at neighboring Eastnor Castle.
ACCESSION #
20236672

 

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