Managing expectations

Cavanagh, Elaine
February 2006
EG: Estates Gazette;2/25/2006, Issue 608, p141
Trade Publication
The article discusses how auction houses should manage pricing in order to regulate the real property market in Great Britain as of February 2006. The consensus view is that price, both the marketing guide price and the minimum expectation reserve price set by a vendor, is of paramount importance. Defining the guide price is an important part of the auction process.


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