A rough guide to the Ocean of Purpose and City of Cash

January 2006
Marketing Week;1/26/2006, Vol. 29 Issue 4, p30
Trade Publication
The article introduces the "Business World Atlas," written by Stuart Crainer and Des Dearlove and published in Holland. The atlas features maps of places like Foothills Comprehension, Terra Innova, Customerland, Career Launch Airport and Technolopis. It aims to create an imaginary landscape that visualizes organizational processes and organizational changes.


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