TITLE

A rough guide to the Ocean of Purpose and City of Cash

PUB. DATE
January 2006
SOURCE
Marketing Week;1/26/2006, Vol. 29 Issue 4, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article introduces the "Business World Atlas," written by Stuart Crainer and Des Dearlove and published in Holland. The atlas features maps of places like Foothills Comprehension, Terra Innova, Customerland, Career Launch Airport and Technolopis. It aims to create an imaginary landscape that visualizes organizational processes and organizational changes.
ACCESSION #
19981033

 

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