TITLE

A rough guide to the Ocean of Purpose and City of Cash

PUB. DATE

January 2006

SOURCE

Marketing Week;1/26/2006, Vol. 29 Issue 4, p30

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

The article introduces the "Business World Atlas," written by Stuart Crainer and Des Dearlove and published in Holland. The atlas features maps of places like Foothills Comprehension, Terra Innova, Customerland, Career Launch Airport and Technolopis. It aims to create an imaginary landscape that visualizes organizational processes and organizational changes.

ACCESSION #

19981033

 

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