Sapient Assumes New Look, Post Acquisitions

Kuchinskas, Susan
June 1999
Brandweek;06/14/99, Vol. 40 Issue 24, p39
Trade Publication
Reveals the reinvention strategy of Sapient company on its programming capabilities after its acquisition activity in the United States. Comments from Jerry A. Greenberg, Sapient co-chief executive officer; Purpose of the plans of Sapient in redesigning its identity; List of clients of Studio Archetype, one of the companies acquired by Sapient.


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