TITLE

AFFILIATE MARKETING

AUTHOR(S)
Goff, Clare
PUB. DATE
January 2006
SOURCE
New Media Age;1/26/2006, Special Section p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses affiliate marketing and its impact on digital marketing. In 2005, sales generated through affiliate networks in Great Britain were estimated by E-consultancy to top £1.35 billion during the year, as Internet advertisers caught on to the benefits of this no-brainer marketing solution. An affiliate, often a web site owner, displays a banner ad or link on its site for a brand or advertiser. If a customer visiting that site clicks on the link and performs an action, purchasing a product, for instance, then the affiliate receives a commission. There are two types of affiliate: the first sets up a content-rich niche site and uses search engines to boost traffic to it. Another kind of affiliate specialises in paid search and will and bid on search terms through Google, for instance.
ACCESSION #
19571736

 

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