Toyota's new entry-car is due in spring

Rechtin, Mark
January 2006
Automotive News;1/9/2006, Vol. 80 Issue 6184, p4
Trade Publication
The article reports that Toyota Motor Corp. will replace one of its rare failures, the Echo budget car, with the Yaris in the spring. The redesigned Yaris is longer and wider than the Echo it replaces. The Yaris sedan has a longer wheelbase than the three-door hatchback version. Toyota will price the Yaris three-door from $11,530, including freight and the four-door will start at $12,430. Toyota hopes to sell 50,000 Yaris units in the U.S. in its truncated 2006 sales year and 70,000 annually thereafter.


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