Applying the marketing concept to satisfy internal 'customers'

O'Neal, Charles
March 1988
Marketing News;3/14/88, Vol. 22 Issue 6, p18
Trade Publication
The article cites the advantages of implementing marketing concept to internal organizational units. These include the elimination of departmental barriers and the development of multifunctional teams. Internal marketing will also provide opportunities for internal suppliers to work within the customer organization and also promote cooperative problem solving within a firm.


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