TITLE

Applying the marketing concept to satisfy internal 'customers'

AUTHOR(S)
O'Neal, Charles
PUB. DATE
March 1988
SOURCE
Marketing News;3/14/88, Vol. 22 Issue 6, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article cites the advantages of implementing marketing concept to internal organizational units. These include the elimination of departmental barriers and the development of multifunctional teams. Internal marketing will also provide opportunities for internal suppliers to work within the customer organization and also promote cooperative problem solving within a firm.
ACCESSION #
19265215

 

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