Time submits Picture Week for a market retest

Agnew, Joe
October 1986
Marketing News;10/24/86, Vol. 20 Issue 22, p12
Trade Publication
The article reports on the move of Time Inc. to resume the test marketing of "Picture Week" magazine in July 1986. The company made some changes in the magazine's cover design and contents. "Leisure," "Home Office" and "New York/New Jersey/Connecticut Real Estate" magazines are also being test marketed.


Related Articles

  • Road Tests.  // Real Simple;May2007, Vol. 8 Issue 5, p15 

    The article presents information on road testers of various products. The road testers of the journal are real people with various body and skin types. Testers put products through their paces in real-life situations and evaluate them again and again. So, the journal can be used as guide for...

  • have you heard? Guest, Jim // Consumer Reports;May2004, Vol. 69 Issue 5, p5 

    Presents an article about the influence of the readers of "Consumer Reports" on the products featured and tested by the periodical. Changes in the annual questionnaire of the periodical.

  • Customised magazines.  // Media: Asia's Media & Marketing Newspaper;4/23/2009, p11 

    The article offers information about the customized magazine from Time Inc. called "Mine" in the U.S. It states that this type of magazine allows readers to choose the types of articles they want and have the information sent to them either online or in print. Moreover, the process of this...

  • The chitchat press. Barrett, Edward W. // Columbia Journalism Review;Jul/Aug1977, Vol. 16 Issue 2, p18 

    This section focuses on the publishing of news magazines in the U.S. Now even The New York Times has moved into the growing market for froth masquerading as journalism. Its new magazine Us seems, at least in its first four issues, to fall some notches below People megazine, which so far has not...

  • MAKING WEB SITES WORK HARDER FOR THEIR MAGAZINES. Rich, Laura // Folio: The Magazine for Magazine Management;Nov2003, Vol. 32 Issue 11, p44 

    Highlights the strategy used by Time Inc. to publish content of its print magazines on the Internet. Aims of the strategy; Relationship between print magazine and its Web site; Online strategies used by other publishers; Description of Time's Web site; Terms of the agreement of Times with AOL...

  • Time Inc. launches test of 'SI' in China. Madden, Normandy // Advertising Age;8/28/2006, Vol. 77 Issue 35, p13 

    The article reports that Time Inc. has introduced a trial issue of Sports Illustrated in China designed to help the publisher determine the publishing environment in the country. The official launch of the twice-monthly magazine, slated for September or October 2006, depends on whether Time Inc....

  • Test marketing is alive.  // Marketing News;10/23/89, Vol. 23 Issue 22, p4 

    The article presents information on a reader poll question conducted by the August 14, 2005 issue of the magazine "Marketing News," on the use of Traditional Test Marketing (TTM) now-a-days. Only one of the reader replied that the TTM is still alive today. One of the respondents said that there...

  • OK, we'll go first: 'Time' takes knife to rate base. Ives, Nat // Advertising Age;11/13/2006, Vol. 77 Issue 46, p1 

    The article reports that "Time" magazine plans to measure its readership in terms of "total audience" rather than paid circulation in 2007. Total audience takes into account how many readers typically see an issue, rather than just those who subscribe. "Time's" decision to adopt the standard of...

  • Soft Proofing is the Next Step. Learn it Now. Sacks, Bob // Folio: The Magazine for Magazine Management;Sep2005, Vol. 34 Issue 9, p26 

    Suggests soft proofing in magazine printing. Information on hard proofs; Difference between hard and soft proofs; Non-usage of an editorial proof by Time Inc.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics