TITLE

Time submits Picture Week for a market retest

AUTHOR(S)
Agnew, Joe
PUB. DATE
October 1986
SOURCE
Marketing News;10/24/86, Vol. 20 Issue 22, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the move of Time Inc. to resume the test marketing of "Picture Week" magazine in July 1986. The company made some changes in the magazine's cover design and contents. "Leisure," "Home Office" and "New York/New Jersey/Connecticut Real Estate" magazines are also being test marketed.
ACCESSION #
19264712

 

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