TITLE

Junk mail to skiddoo as new approach to direct marketing takes shape

AUTHOR(S)
May, Philip R.
PUB. DATE
October 1988
SOURCE
Marketing News;10/10/88, Vol. 22 Issue 21, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses direct marketing. There are three direct marketing approaches, direct response, direct mail and mail order. Direct response is an advertising technique which encourages consumers to respond in any form of medium. Direct mail is just like any other advertising medium, except it uses mail deliveries. Mail order is a distribution channel for products not purchased in stores.
ACCESSION #
19264433

 

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