Junk mail to skiddoo as new approach to direct marketing takes shape

May, Philip R.
October 1988
Marketing News;10/10/88, Vol. 22 Issue 21, p18
Trade Publication
The article discusses direct marketing. There are three direct marketing approaches, direct response, direct mail and mail order. Direct response is an advertising technique which encourages consumers to respond in any form of medium. Direct mail is just like any other advertising medium, except it uses mail deliveries. Mail order is a distribution channel for products not purchased in stores.


Related Articles

  • The losing control freaks take a bow.  // Precision Marketing;1/7/2005, Vol. 17 Issue 10, p36 

    This article discusses a strategy for direct marketing. The party season is over and it's back to sending out the old "mailus junkus." But for those who managed to avoid stumbling around the Christmas parties grasping for the nearest half-dressed piece of flesh, never mind, there is still next...

  • Direct budgets show first Q3 rise. Quilter, James // Precision Marketing;10/22/2004, Vol. 17 Issue 1, p2 

    Reports on the increase in the direct marketing budgets for the fifth quarter in succession, according to the Institute of Practitioners in Advertising (IPA). Growth in financial and automotive clients's direct activity; Escalation in online marketing; Comments of IPA Direct Marketing Group...

  • Let consumers dictate terms of future dialogues.  // Precision Marketing;1015/2004, Vol. 16 Issue 50, p14 

    This article analyzes the prospects of direct marketing industry. The way things are evolving, could the direct marketing industry soon become a beached whale? Consider the following question: compared with just five years ago, what proportion of significant personal communication is delivered...

  • Untitled.  // Marketing Week;3/3/2005, Vol. 28 Issue 9, p28 

    This article reports that nothing upsets the exquisite sensibility of the direct marketing industry more than the term "junk mail". However, the staff at Tullo Marshall Warren have evidence that the fruit of their labour is far from "junk". Mailers designed by the agency for the Nissan 350Z GT4...

  • These examples demonstrate the power of direct marketing. Cohen, William A. // Marketing News;2/17/1984, Vol. 18 Issue 4, p22 

    This article discusses how direct marketing can be used to build additional sales for any business. In comparison to cold calls, direct mail can set up hot calls in which the prospects interest has been aroused before a personal call is made. Cold calling also brings in the business, but it is...

  • They can't fault our resilience.  // Precision Marketing;12/17/2004, Vol. 17 Issue 9, p13 

    This article focuses on the prospects of direct marketing in Great Britain as predicted by the periodical "Precision Marketing." The DMA (UK)'s response has been to launch a three-year "road map to put consumer opinion at the heart of its attempts to rebuild confidence, while the IPA's Direct...

  • Who says direct isn't welcome? Edwards, Rob // Precision Marketing;6/24/2005, Vol. 17 Issue 34, p9 

    The article presents the author's views on direct marketing. A recent study into consumer attitudes to direct marketing and privacy has shown some distinct similarities between Australian and British consumers, with a majority of consumers in both countries reporting that they are happy to...

  • Direct choice: Red Letter Days. Kershaw, Simon // Marketing (00253650);12/1/2004, p10 

    The article presents information on direct marketing. When mailing from Red Letter Days hits home, the insight is spot-on announcement 'Get ready to be adored.' Then mail explains that by rewarding hard-grafting staff with Red Letter Days, they will scarcely be able to contain their gratitude....

  • DM has come out of the recession stronger than ever. Parsons, Russell // Marketing Week (Online Edition);4/14/2014, p1 

    The author explores his views on the prevalence of direct marketing channels following the 2008 recession. Topics discussed include the influence of direct marketing on marketing, email and mail as tools for engagement and brand building, and marketing mix. Also mentioned is the definition of...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics