TITLE

Is test marketing deal?

PUB. DATE
August 1989
SOURCE
Marketing News;8/14/89, Vol. 23 Issue 17, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article claims that marketers and marketing researchers have devised alternatives to gauge possible acceptance of new products because traditional test markets are expensive and may tip a marketer's hand to his or her competition. Simulated test markets, electronic test markets, and various models were mentioned in the May 22, 1989 Special Issue on Technology for Marketing & Marketing Research.
ACCESSION #
19264284

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics