TITLE

Is test marketing deal?

PUB. DATE
August 1989
SOURCE
Marketing News;8/14/89, Vol. 23 Issue 17, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article claims that marketers and marketing researchers have devised alternatives to gauge possible acceptance of new products because traditional test markets are expensive and may tip a marketer's hand to his or her competition. Simulated test markets, electronic test markets, and various models were mentioned in the May 22, 1989 Special Issue on Technology for Marketing & Marketing Research.
ACCESSION #
19264284

 

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