Atlantic City casinos gamble on expensive bus-service promotion

February 1988
Marketing News;2/1/88, Vol. 22 Issue 3, p6
Trade Publication
The article reports that casinos in Atlantic City, New Jersey are reviewing their services and promotions every time a new casino opens or a gaming hall offers a better bus service. The common problem of many casinos is that customers will collect their free rolls of quarter and then move on to another casino. Bally's Grand Hotel & Casino attracts customers from long distances by offering them more substantial bus packages, with more coins and more free food.


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