TITLE

Wal-Mart Doc Sells 100,000 in a Month

AUTHOR(S)
Arnold, Thomas K.
PUB. DATE
December 2005
SOURCE
Home Media Retailing;12/18/2005, Vol. 27 Issue 51, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides an update on the DVD sales of the documentary film "Wal-Mart: The High Cost of Low Price," directed by Robert Greenwald, in the U.S. market as of December 2005. The retail chain mounted a massive counterattack against the film. Meanwhile, the distributor of the film, Disinformation Company, employed a marketing strategy across the nation.
ACCESSION #
19229356

 

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