Executive Summaries

December 1995
Journal of International Marketing;1995, Vol. 3 Issue 4, p5
Academic Journal
The article discusses reports published within the issue including, "International Marketing Involvement: The Construct, Dimensionality, and Measurement," by Esra Gencturk, Terry L. Childers, and Robert W. Ruekert, on their U.S. research into businesses' international marketing involvement (IMI), "A Typology of Service Firms in International Markets: An Empirical Investigation," by Paul G. Patterson and Muris Cicic, on finding common traits of service firms, and "Reducing the Impact of Barriers to Exporting: A Managerial Perspective," by Aviv Shoham and Gerald S. Albaum, on the impact of cultural distance on decision making in export companies.


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