Wal-Mart spot rings bell for Salvation Army

Frazier, Mya
December 2005
Advertising Age;12/12/2005, Vol. 76 Issue 50, p29
Trade Publication
This article reports on a television spot made by Bernstein-Rein for Wal-MArt. The spot features the actor Antonio Banderas standing in front a Wal-Mart store which has an iconic Salvation Army bell posted in front. it is the first time Wal-Mart touted its association with a specific charity. Target on the other hand, banned Salvation Army bell ringers from its storefronts stating that the company already has an online partnership with the charity.


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