TITLE

R U There?

AUTHOR(S)
Wilson, Marianne
PUB. DATE
December 2005
SOURCE
Chain Store Age;Dec2005, Vol. 81 Issue 12, p91
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the efforts of U.S. retailers to reach teenagers through wireless technology in 2005. Teenagers have been using wireless technology from text messaging and game downloads to listening to music and even watching television. Vanity Shops of Grand Forks, Fargo, North Dakota started its text-messaging promotion in fall of 2005. Similarly, Los Angeles, California-based Access Retail Entertainment believes that text messaging capitalizes on teenagers' desire for immediate, real-time information.
ACCESSION #
19197317

 

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