Video retailer expects 'blockbuster' growth rate to continue

Freeman, Cathy
January 1990
Marketing News;1/8/1990, Vol. 24 Issue 1, p44
Trade Publication
The article focuses on the increase in the number of video stores that have been opened by Blockbuster Entertainment Corp. in the U.S. in the fourth quarter of 1989. The company has posted a revenue of $500 million for the period. The projected revenue of Blockbuster by the end of 1990 is $1 billion. It cites the approaches taken by Blockbuster to set itself apart from other video retailers.


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