TITLE

If it plays in Peoria, will they buy it in Boise?

PUB. DATE
February 1992
SOURCE
Marketing News;2/17/1992, Vol. 26 Issue 4, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers a look at the reasons Boise, the capital city of Idaho, is the most often used consumer testing area in the U.S. It discusses the factors which make Boise a favorite of businesses testing consumer response to products ranging from pie crust to telephone systems. These include the fact that Boise is an all-U.S. demographics and has an insulated, affordable media market. This article also mentions some well-known products that were approved and disapproved after Boise market trials.
ACCESSION #
19147686

 

Related Articles

  • Use free trials to test business ideas.  // Business Journal Serving Fresno & the Central San Joaquin Valley;10/28/2011, p22 

    The article presents three measures for a business to benefit from free trials which are getting customer feedback, planning ahead, and offering trial at the most premium level.

  • P&G test-marketing Ultra Folgers coffee.  // Marketing News;9/12/94, Vol. 28 Issue 19, p2 

    The article reports that Procter & Gamble Co. will conduct a test market for its new Ultra Folgers coffee in Evansville, Indiana. The new product will be sold in addition to the company's existing Folgers coffee. According to the company, they have spent two years developing a new roasting...

  • Will be UK prefer le Piat d'Or?  // Marketing (00253650);5/1/2003, p56 

    This article reports that Le Piat d' Or Wine, one of the original branded wines beloved of 80s dinner parties, has decided to run a nationwide test to assess whether people really prefer the taste of expensive wine. Starting in Scotland and moving on to Newcastle, Cardiff, Manchester and finally...

  • Do test market research right, or just skip it. Semon, Thomas // Marketing News;10/29/1990, Vol. 24 Issue 22, p10 

    The article focuses on the concept of test market research. The importance of timing in developing and introducing a product is discussed. Factors often missed by most test market programs are cited, including monitoring of competitive and other marketing activities. It is said that...

  • Road Tests.  // Real Simple;May2007, Vol. 8 Issue 5, p15 

    The article presents information on road testers of various products. The road testers of the journal are real people with various body and skin types. Testers put products through their paces in real-life situations and evaluate them again and again. So, the journal can be used as guide for...

  • have you heard? Guest, Jim // Consumer Reports;May2004, Vol. 69 Issue 5, p5 

    Presents an article about the influence of the readers of "Consumer Reports" on the products featured and tested by the periodical. Changes in the annual questionnaire of the periodical.

  • Unilever's Suave tests toothpaste. Neff, Jack // Advertising Age;12/17/2001, Vol. 72 Issue 51, p3 

    The article reports that the Unilever brand, Suave, will extend into the toothpaste business with retail promotions and test marketing of its product in the United States. Unilever will test market its entry in the toothpaste category. The company has been influenced by performance claims,...

  • Time submits Picture Week for a market retest. Agnew, Joe // Marketing News;10/24/86, Vol. 20 Issue 22, p12 

    The article reports on the move of Time Inc. to resume the test marketing of "Picture Week" magazine in July 1986. The company made some changes in the magazine's cover design and contents. "Leisure," "Home Office" and "New York/New Jersey/Connecticut Real Estate" magazines are also being test...

  • Natural sell-in avoids pitfalls of controlled tests. Tarshis, Andrew M. // Marketing News;10/24/86, Vol. 20 Issue 22, p14 

    The authors argues that natural sell-in of the product by the manufacturer's sales force is the only test market approach which measures all components of new products' merchandising program. Natural sell-in provides substantial feedback on trade-related issues which can reduce the percentage of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics