TITLE

Learn to heed your master's voice

AUTHOR(S)
Band, William
PUB. DATE
January 1991
SOURCE
Marketing News;1/7/1991, Vol. 25 Issue 1, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers tips for companies on creating marketing strategies that encompass the determination to establish value for customers. Key customer councils should be created to obtain direct feedback about quality, unfulfilled needs of customers, expectations and new product and service opportunities. Complaints analysis is an effective listening mechanism that would help build and retain customer loyalty. Customer visits is another way to be informed about customers' concerns, needs and expectations.
ACCESSION #
19146628

 

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