Learn to heed your master's voice

Band, William
January 1991
Marketing News;1/7/1991, Vol. 25 Issue 1, p46
Trade Publication
The article offers tips for companies on creating marketing strategies that encompass the determination to establish value for customers. Key customer councils should be created to obtain direct feedback about quality, unfulfilled needs of customers, expectations and new product and service opportunities. Complaints analysis is an effective listening mechanism that would help build and retain customer loyalty. Customer visits is another way to be informed about customers' concerns, needs and expectations.


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