TITLE

Big dividends accrue by listening to what the customers are saying

PUB. DATE
April 1983
SOURCE
Marketing News;4/29/1983, Vol. 17 Issue 9, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the importance of customer feedback for marketing division in a company. It can be one of the most important sources of marketing intelligence for a company. Peter M. Corsby, executive vice president of Allied Chemical Corp. emphasizes that the way a company handles feedback can very well determine its competitive advantage. According to him, failure to recognize and deal with feedback on technological changes could result in planning based on unsound assumptions, product obsolesce and long term profit loss.
ACCESSION #
19052765

 

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