Big dividends accrue by listening to what the customers are saying

April 1983
Marketing News;4/29/1983, Vol. 17 Issue 9, p10
Trade Publication
The article focuses on the importance of customer feedback for marketing division in a company. It can be one of the most important sources of marketing intelligence for a company. Peter M. Corsby, executive vice president of Allied Chemical Corp. emphasizes that the way a company handles feedback can very well determine its competitive advantage. According to him, failure to recognize and deal with feedback on technological changes could result in planning based on unsound assumptions, product obsolesce and long term profit loss.


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