Making life easier for the client

Ferrers, Tony
November 2005
Chartered Accountants Journal;Nov2005, Vol. 84 Issue 10, p70
The article presents information about Proud Accountants firm at Oxenford, Queensland. Their business has certainly been a success to date. They started two and a half years ago with 30 clients and that has now grown to 1250. This firm is not one of mere number-crunchers, although number-crunching occurs as a by-product of the other services provided to clients. Whatever the client's field, Proud's aim is to make life easier for them. A nationwide survey investigated the nature and magnitude of business advisory services offered by accountants in public practice to small and medium enterprises clients and examined the experiences of clients of those services. More than two-thirds of those surveyed bought business advice from their accountant in addition to their compliance work.


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