Spinning low prices, always

Stoff, Rick
November 2005
St. Louis Journalism Review;Nov2005, Vol. 35 Issue 281, p8
The article focuses on the response of retailer Wal-Mart Stores Inc. against the controversies that threaten the company's sales growth, expansion and stock price in Arkansas. To keep up with its critic, the firm has launched a paper which offered limited-risk initiatives and bold steps that could contain costs and improve the perceptions of employees and the public. Prior to the release of the documentary film "The High Cost of Low Price," Wal-Mart released a ten-page press kit that was posted to its web site. Before seeing the movie, the company attempted to discredit film producer Robert Greenwald and called the film a propaganda vide designed to advance a narrow special interest agenda.


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