TITLE

Natuzzi: New brand strategy working

AUTHOR(S)
Gunin, Joan
PUB. DATE
November 2005
SOURCE
Furniture/Today;11/21/2005, Vol. 30 Issue 11, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that upholstery maker Natuzzi Spa has seen evidence of improvement resulting from the new brand enhancement strategy it launched in Italy. Separation of the Italsofa, Natuzzi and Pasquale Natuzzi Le Collezione brands into distinct good-better-best pricing tiers; Financial performance of the company for the third quarter of 2005; Capacity of the branding plan to boost gallery presentations.
ACCESSION #
18955187

 

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