Natuzzi: New brand strategy working

Gunin, Joan
November 2005
Furniture/Today;11/21/2005, Vol. 30 Issue 11, p50
Trade Publication
Reports that upholstery maker Natuzzi Spa has seen evidence of improvement resulting from the new brand enhancement strategy it launched in Italy. Separation of the Italsofa, Natuzzi and Pasquale Natuzzi Le Collezione brands into distinct good-better-best pricing tiers; Financial performance of the company for the third quarter of 2005; Capacity of the branding plan to boost gallery presentations.


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