Simmons' on-demand channel aims to bridge hip-hop gap

Klassen, Abbey
November 2005
Crain's New York Business;11/14/2005, Vol. 21 Issue 46, p8
This article reports that hip-hop musician Russell Simmons is behind the first video-on-demand channel targeting urban audiences. DoD--which started life as Def on Demand but has since morphed into an acronym--launched late last week on Comcast cable systems and is available in 10 million homes. SLMG is the urban entertainment company co-founded by Simmons and TV producer Stan Lathan. Simmons, who made his name in the music and fashion industries, has long been advocating that brands pay attention to the urban market. According to research from SLMG, 80% of the 45 million consumers who listen to urban music and buy urban fashion are white.


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