Crayon first 'carbon neutral' direct shop

Kimberly, Sara
November 2005
Precision Marketing;11/11/2005, Vol. 18 Issue 4, p2
Reports on the offer of Crayon Responsive Advertising to make direct marketing campaigns carbon neutral to its clients after it became the first direct shop to offset its carbon emissions. Move of the agency to sign up with Carbon Neutral Co. to develop carbon emission reduction; Opportunity for the agency's clients to offset direct campaigns by buying these credits; Significance of the move of the agency.


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