ITV Network: 'Vincent'

Black, Alison
November 2005
Marketing (00253650);11/9/2005, p24
Trade Publication
This article focuses on ITV Network's television program Vincent. For those too highbrow to indulge in ITV dramas, Vincent is ITV1's four-part detective drama starring the excellent Ray Winstone as private investigator Vincent Gallagher. Vincent has been a strong contender in ITV's autumn schedule, teaming gruff Ray Winstone with intrepid former Coronation Street star Suranne Jones. The show has attracted a significant number of women viewers. The ad ends with a woman's voice giving simple viewing details and mentioning the show's sponsor, cleverly maximising its exposure, although the author found this slightly detracted from the ad.


Related Articles

  • Fierce fight for first. Schneider, Michael // Daily Variety;8/29/2005, Vol. 288 Issue 40, pA1 

    Reports on the efforts of television networks to include television programs in their fall 2005 schedule that are appealing to the public in the U.S. Trend in television programs; List of programs that are included in the fall schedule; Advertising strategy for the programs.

  • STATIONS GET MILEAGE OUT OF PROMOTION. Curry, Sheree R. // Television Week;12/22/2003-12/29/2003, Vol. 22 Issue 51, p11 

    Highlights the promotion efforts of several television stations in the U.S. as of December 2003. Highlights of "Tank of Gas Getaway," a summer promotion that encouraged people to vacation regionally or within tank-of-gas driving distance, by KOBI-TV and KOTI-TV; Overview of the television...

  • Why advertisers can't make TV family friendly.  // Ad Age Global;Apr2001, Vol. 1 Issue 8, p27 

    Focuses on the move of the Family Friendly Programming Forum launched by advertisers in the United States in persuading television networks to produce family-oriented programming as of April 2001. Names of some of its advertisers; Comment on its actions about modern programming and broadcasting.

  • Fox, UPN greenlight dramas. Schneider, Michael // Daily Variety;1/17/2006, Vol. 290 Issue 12, p4 

    The article reports on the decision of Fox and UPN to approve the production of several television programs. Fox has granted its approval for the production of television drama that revolve around Southern mobsters and a retired treasure hunter. A television program from Kevin Williamson is also...

  • RUSSIAN EVOLUTION. Birchenough, Tom // Daily Variety;12/8/2005, Vol. 289 Issue 49, p32 

    The article reports on the airing of Soviet-era television shows in the U.S. Russian language television channel Vremya was launched for the Russian public living in the country. Vremya airs programs from the 1960 onwards covering all genres. DirecTV has also signed up with RTR Planeta, the...

  • Nets Eye New Ways To Spice Up Summer. Consoli, John // MediaWeek;7/28/2003, Vol. 13 Issue 28, p4 

    Reports on the efforts of television stations to create better television programs. Benefits of financing from advertisers; Importance of airing first-run programming year-round Increase in the involvement of advertisers in television program creation.

  • And They're Off. Consoli, John // MediaWeek;5/30/2005, Vol. 15 Issue 22, p4 

    Reports the performance of the broadcast prime-time upfront advertising business of television networks in the U.S. as of May 30, 2005. Average cost per thousand rate increase attained by ABC; Decision of NBC on its upfront business; Reason behind the decision of networks in taking lower cost...

  • ABC LAYS CLAIM TO UPSCALE VIEWERS. Lafayette, Jon // Television Week;11/7/2005, Vol. 24 Issue 45, p1 

    This article that ABC leads all major networks in ratings among viewers in households earning more than $100,000 in both the 18 to 49 and 25 to 54 age brackets. Because of its success in upscale viewers, ABC has been able to add ad revenues in the automotive, financial services and wireless...

  • Slouching Toward Bethlehem.  // New Republic;12/12/70, Vol. 163 Issue 24, p29 

    Explores the state of television broadcasting in the United States. Major television stations; Television advertising; Quality of television shows.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics