TITLE

Nectar switches DM assignment to BEC

AUTHOR(S)
Billings, Claire
PUB. DATE
July 2005
SOURCE
Campaign;7/1/2005, Issue 27, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Nectar, the loyalty scheme backed by retailers ranging from Debenhams to Sainsbury's, has moved its £2.6 million direct marketing account into Barraclough Edwards Chamberlain, bringing to an end its relationship with Harrison Troughton Wunderman (HTW). Nectar is HTW's first major account loss since Martin Troughton, its former chief executive, left the agency last August to run the fellow WPP DM agency Red Cell Response. Nectar's direct marketing spend has reduced drastically in the past three years.
ACCESSION #
18854487

 

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