TITLE

Press 'n Seal

AUTHOR(S)
Neff, Jack
PUB. DATE
November 2005
SOURCE
Advertising Age;11/7/2005, Vol. 76 Issue 45, pS-12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Procter & Gamble Co. has signed a deal with its longtime nemesis to swap its technology for a 20% stake in Clorox's Glad business. Benno Dorer became marketing director for Glad as it launched the wrap as Glad Press 'n Seal in 2003. He also led marketing efforts behind Glad ForceFlex trash bags. The two products, dubbed game changers by Clorox, have changed the game in two categories. Press 'n Seal propelled Glad from a 26% share before launch to more than 45% of the plastic wraps business in the four weeks ended September 4, 2005, according to Information Resources Inc. ForceFlex has pushed Glad's share up 8 points to more than 38%.
ACCESSION #
18839794

 

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