Inflation creates need for new consumer goods typology

Akhter, Humayun
November 1980
Marketing News;11/14/1980, Vol. 14 Issue 10, p8
Trade Publication
Offers insights on developing marketing strategies to adapt to the change in consumers' perceptions of products. Background on the marketing strategy used by Kohl's food stores in Milwaukee, Wisconsin; Categories of consumer goods; Comparison between functionally different and not functionally different products.


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