TITLE

Inflation creates need for new consumer goods typology

AUTHOR(S)
Akhter, Humayun
PUB. DATE
November 1980
SOURCE
Marketing News;11/14/1980, Vol. 14 Issue 10, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers insights on developing marketing strategies to adapt to the change in consumers' perceptions of products. Background on the marketing strategy used by Kohl's food stores in Milwaukee, Wisconsin; Categories of consumer goods; Comparison between functionally different and not functionally different products.
ACCESSION #
18763239

 

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